EFG Soundbok_Event

EFG Soundboks Pop-up Event — Ehrenfeld Scavenger Hunt

On September 27, Soundboks brought its pop-up campaign to Cologne’s Ehrenfeld district, turning the area into a playground of sound, community, and creativity. Starting in the afternoon around 3–4 PM and running into the evening, the event featured an interactive scavenger hunt through Ehrenfeld, followed by live music, dancing, and drinks on the EFG grounds.

The pop-up was part of a nationwide Soundboks marketing tour, designed to showcase the power and mobility of the Soundboks speaker system in real-life settings. For this stop in Cologne, Grasovka Vodka joined as a sponsoring partner, adding a refreshing note with their signature apple-flavored vodka mix.

As the official photographer and videographer, I was responsible for capturing the entire experience — from product photography and brand visuals to documenting the energy of the participants, the live performances, and the atmosphere on-site.

My work included:

Product and lifestyle photography for Soundboks branding

Event documentation and highlight videos

Capturing authentic interactions during the scavenger hunt

Visual storytelling for social media and marketing use

This project reflects my passion for documenting brand experiences, blending music, culture, and community into vibrant visual narratives.